Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
Crunch can manage your Pay Per Click campaigns across the Google, Overture and Microsoft Ad centre networks. Whether you’re an existing PPC user or looking to start a new campaign, our managed service offers the following benefits:
- Reduced Cost per Click
- Reduced cost per acquisition
- Increased click through rate
- Increased Conversion percentage
- Overall Increased return on investment
The fragmentation of traditional recruitment channels, coupled with the explosion of online recruitment and job boards, means that candidates are increasingly turning to search engines as a way of finding new opportunities. Search marketing allows us to reach these candidates and engage diverse talent communities. It is particularly effective for campaigns in competitive recruitment areas, and for those organisations wanting the widest possible outreach to both active and passive candidates.
Candidates tend to look for opportunities using a variety of search strings, including job titles skill sets, locations, organisation names and so on. In liaising with you we will develop appropriate ‘trigger lists’ based on the job descriptions, specifications, client brands, competitors and candidate audience. We can use search and content targeting across the Google, Yahoo! and MSN networks.
PPC campaign management is complex and time-consuming; what our fully-managed service offers you is not only a highly-efficient PPC campaign performance, but also the freedom to focus on what you do best.