Email marketing is critical to the success of recruiting via the internet. Marketing your job opportunities by email will save you money, drive traffic to your website, build loyalty, increase brand awareness, and most important get you hires!

Crunch through access to the Nurture3 network of UK and an number of other partner databases can enable you to reach your target candidates in uniquely different ways.

e-target provides marketers with a powerful recruiting tool to reach the freshest pool of active jobseekers. The Nurture3 network of UK jobsites now has over 15,000 new opt-in jobseekers registering per week across all industry sectors. For marketers aiming to target US jobseekers we now have a database growing at a rate of 20,000 per week. Depending on the sector you choose to target, email exposure to every registered jobseeker from the last three months is now possible with e-target

• To maximise the impact of a clients campaign we allow there to be only one advertiser per sector per month. This exclusivity ensures that candidates are not being bombarded by competitor's emails and guarantees a highly visible campaign.
• To make sure that as many jobseekers are exposed to your email as possible we provide two email broadcasts per campaign. The first, in HTML format, the second usually sent 4 days later in text format to all the jobseekers that we can see haven't opened the HTML version. This provides a significant boost in response rates for all our campaigns.
• The creative element of any email campaign is essential to its success. That's why for every campaign we provide up to four free hours of creative input time where a campaign dedicated designer will work on ensuring that the email broadcasted attains the maximum response possible.
• For clients with particularly large databases a de-duplication service is provided. Depending on the sector being targeted we de-dupe our sector with yours to ensure that every single jobseeker emailed is a fresh contact.
• Extremely strong relationships with all the major ISP's ensures that nearly 100% of emails broadcast are delivered.

CV-target is for clients who aim to increase the size of their CV database with quality UK based candidates. The most active registering jobseekers held within our database are asked if they would like to have the details and CV they have stored with us instantly dropped in to the database of the specified client in order to speed up their job hunt. A brief company profile outlining the merits of the particular job board or recruiter is included in order to achieve the highest possible conversions. This is a cost per acquisition product. For full details of the cost per CV/registration details for the various sectors and also the amount of CVs we could potentially generate for you on a monthly basis then go to the Rate Card page in the right hand menu.

The success of any email campaign is very dependent on market forces, however our campaigns have consistently at least doubled the industry standard for open and click thru rates.

Typically, industry standards for click-through rates as a result of acquisition e-mail campaigns range from 5 to 7% - with email open rates holding a 32% industry average. However, e-target is repeatedly achieving click-through rates above 15% in its campaigns.

• The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
• An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
• It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
• It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
• Advertisers can generate repeat business affordably and automatically
• Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
• Over half of Internet users check or send email on a typical day.
• Specific types of interaction with messages can trigger other messages to be automatically delivered.
• Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
• Green - email marketing is paper-free