Bluetooth
What is Bluetooth
Marketing?
Bluetooth marketing (also
sometimes referred to as proximity marketing) is gradually gaining
ground as a common term for the provision of any small digital
media suitable to be sent over Bluetooth. In the instance of
ICTS, "small digital media" actually means advertisements - these
can consist of photos, podcast style audio content, video, mobile
ticketing or even games and other applications. Transmissions can
be received by individuals in that location who wish to receive
them and have the necessary equipment to do so, e.g. a Bluetooth
enabled mobile phone.
Communications may be both time
and place specific, e.g. content at a conference venue may depend
on the event in progress. A discoverable Bluetooth device within
range of the ICTS server is automatically sent a message asking if
the user would like to receive the content. Current mobile phones
usually have Bluetooth switched ON by default, and a majority of
users now leave Bluetooth switched on for easy connection with car
kits and headsets.
The diversity of mobile phones
is huge. Screen sizes and supported file formats varies greatly. To
obtain the optimal user experience with Bluetooth Marketing, the
ICTS System is able to automatically recognise phone models and
deliver the correct content automatically.
What is ICTS?
ICTS stands for Information
Communication Technology Software. Our flagship product is the ICTS
System. It is a unique concept combining the latest Bluetooth
marketing techniques to open up a powerful new sales, advertising,
PR and communication channel.
The lease based contract with
ICTS Systems means that, as technology progresses, the ICTS system
evolves to meet these changes and is completely future
proof.
Once
you have the ICTS system:
- There is no cost to send any individual broadcast.
- There is no cost to the customer to receive any individual broadcast.
- Lead generation campaigns can be set up to capture opted-in customer contact details.
- The ICTS system can be working for you day and night and can be used at any location within the UK and overseas.
- The wireless 3G connection allows remote management of the system at all times, no matter where you are in the country.
- You can manage all your campaigns, access management information reports and various other options through the web.
What Can I Send Using
ICTS?
File types again can be varied
depending on your target audience, need and mobility. Here are some
examples of what you could be sending via the ICTS
System:
- Animated image (GIF) - the most popular option by far
- A simple text message - details of a promotion
- Electronic coupon - offer a discount
- Static image - a welcome message
- Image slideshow - product images
- Sound (mp3) - music
- Video (mp4) - an advert
- Podcast (mp3) - a voice recording
- Business card - contact details (a vCard)
- Service information - seating layout
- Ringtone - a free phone ringtone
- Mobile game - an interactive game
- Java application - a full blown application
The ICTS System is also a very
powerful data capture solution.
The ICTS system not only allows
you to broadcast but also allows you to capture contact details
from opted in individuals, generating sales leads, allowing you to
actively market through further sales medium.
The UK data pool has begun to
diminish since the inception of the Telephone Preference Service
(TPS). The ICTS System provides data from individuals who have
"opted in" and therefore become quality sales leads. These leads
have the advantage of being "fresh", unlike the remainder of the UK
data pool.
Many UK data companies also
charge high fees for sales contact data, but the ICTS System
provides this data FREE OF CHARGE.
A conceptual overview of the
actual process is illustrated above. Both the captured customer
information and broadcast statistics can be viewed and downloaded
from this site, password protected for the protection of both your
business and its potential customers.
Why ICTS is Such a Powerful
System?
ICTS allows you to gain new
customers - whether it is through Bluetooth marketing or by
capturing opt-in customer details. All the technologies
incorporated into the ICTS System make it the most powerful
Bluetooth marketing system currently available. The common
technologies we've managed to squeeze into the box are listed
here:
- ICTS as a data capture solution
- Bluetooth built in
- Bluetooth marketing ready
- WiFi is an option
- Solid state memory to reduce carbon footprint
- Ultra compact mini ITX
- Ultra high end portable Lithium Ion Polymer battery
- Direct connection to ICTS back end data centre